Amazon is not being transparent in the weekend view of Coming 2 America, the sequel to Eddie Murphy’s comedy that the streamer won for $ 125 million in October, which we talked about for the first time. Instead, they served a statement pointing to The Digital Entertainment Group / Screen Engine / ASI VOD weekend ratings, which contains streaming, PVOD and VOD feature titles claiming that the comedy sequence was number 1 , beating even the first Paramount + weekend sequence The SpongeBob movie: Sponge on the Run. Interestingly, the Screen Engine / ASI chart doesn’t even rank the weekend results for Disney + ‘s Raya and the Last Dragon.
Instead of reporting the weekend audience in millions, Amazon says that Coming 2 America it’s the # 1 opening weekend for any streaming movie in 2021 so far, and the # 1 weekend for any streaming movie in the past 12 months after the pandemic. Meanwhile, studios and cinemas are scrambling to get the business back to normal, and are being transparent on Sunday morning when it comes to how much their films made over the weekend.
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Jennifer Salke, head of Amazon Studios, said in a statement: “The Zamunda royal family has arrived and audiences worldwide have welcomed them with enthusiasm! The debut of Coming 2 America far exceeded any of our greatest expectations. Of course, a whole new generation of fans has joined the huge base of loyal fans who already adored the magical world created by the global phenomenon Eddie Murphy, the incredibly talented team of filmmakers and the hilarious cast of stars from existing and recently consolidated legends. Coming 2 America it is the perfectly entertaining, commemorative, escapist and cheerful comedy film that audiences around the world needed. “
Amazon, which touts 150 million global Prime subscribers, was equally secretive about its competitor’s first weekend success in the award season Borat Subsequent Moviefilm in October exclaiming that “tens of millions watched”, whatever that means.
To be fair, rival streamers AppleTV +, Hulu, Peacock and HBO Max do not report the number of views of their films and TV series.
However, Netflix does.