Amazon changed its new smartphone app logo after critics said the previous incarnation was the same for Adolf Hitler.
The e-commerce giant launched the new icon in January to replace the shopping cart symbol with one with a brown box with an irregular piece of blue ribbon above the company’s iconic smiley arrow.
But the most discerning users noticed that the tape was disturbingly reminiscent of the Führer’s brushed mustache.
“It’s not just a torn tape, it’s a torn tape that is similar in shape and sits right on top of a smiling mouth. It looks like a happy little cardboard Adolf to me,” one person said on Twitter.
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“The new Amazon app logo appears to be the THIRD most downloaded in the ‘Reich’ section,” another said, referring to the Nazi regime.
Users also noticed Amazon’s adjustment, in which the blue ribbon was made to look folded.
“lmao, i completely lost that the amazon silently adjusted her new icon to make it … less like Hitler,” one wrote.
“Unsurprisingly, they did not send out a press release to announce the second overhaul.”
Amazon said “it is always exploring new ways to delight our customers”.
“We designed the new icon to arouse expectation, enthusiasm and joy when customers begin their shopping journey on their phones, just as they do when they see our boxes at their door,” a company spokesman told The Post via email. .
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The shopping cart image change was Amazon’s first icon update in more than five years.