GOTHENBURG, Sweden , March 2, 2021 / PRNewswire / – Volvo Cars is fundamentally changing how and where to serve its customers and will transform the current wholesale model by moving online and with strong customer relationships.
It aims to be a fully electric car company worldwide by 2030 and will launch a completely new family of electric cars in the coming years – all of which will be available only online.
As part of its new business strategy, Volvo Cars will invest heavily in its online sales channels, radically reducing the complexity of its product offering and with transparent and defined pricing models.
Combined with online sales, Volvo Cars will focus on a complete and convenient customer offering, all under the name Care by Volvo.
“Volvo Cars’ future is defined by three pillars: electric, online and growth”, says Lex Kerssemakers, head of global business operations. “We want to offer our customers peace of mind and a carefree way of owning a Volvo, eliminating the complexity of obtaining and driving the car. Simplification and convenience are essential to everything we do.”
The strategy is focused on the fastest growing segment in the global automotive industry: the premium electric market. Volvo Cars is committed to becoming a leader in this segment and will focus on the development of electric cars only in the future.
Although Volvo Cars is investing heavily in online sales platforms, it will build stronger customer relationships with its retail partners. They remain a crucial part of the customer experience and will continue to be responsible for a variety of important services, such as car sales, preparation, delivery and maintenance.
“Online and offline need to be fully integrated,” he added Lex Kerssemakers. “Wherever the customer is on their journey – online, in a showroom, in a Volvo Studio or driving the car – the customer experience needs to be top notch.”
Care by Volvo, until recently known as the name of Volvo Cars’ subscription service, will be expanded to a broader offering to the customer, with the aim of increasing overall convenience.
When you buy an electric Volvo online, it will come with a convenient care package that includes items such as service, warranty, travel assistance, as well as insurance when available and recharge options at home.
At its flagship online store, volvocars.com, the company will radically simplify the process and reduce the number of steps involved in registering an electric Volvo.
Customers will be able to choose from attractive pre-configured electric Volvos, ready for simple and convenient orders and fast delivery.
More convenience and simplification come through defined and transparent pricing models. This eliminates the need for negotiations, increases transparency and builds trust.
Volvo Car Group in 2020
For the financial year 2020, the Volvo Car Group posted an operating profit of 8.5 BSEK (14.3 BSEK in 2019). Revenue in the period was 262.8 BSEK (274.1 BSEK). For the entire year 2020, global sales reached 661,713 cars (705,452), a 6.2 percent decline compared to 2019.
About the Volvo Car Group
Volvo Cars was founded in 1927. Today, it is one of the best known and most respected car brands in the world, with sales of 661,713 cars in 2020 in about 100 countries. Volvo Cars has been owned by Zhejiang Geely Holding since 2010.
From December 2020, Volvo Cars employed approximately 40,000 (41,500) full-time employees. Volvo Cars’ head office, product development, marketing and management functions are located mainly in Gothenburg, Sweden. Volvo Cars’ headquarters for APAC is located in Shanghai. The company’s main automobile production plants are located in Gothenburg (Sweden), Ghent (Belgium), South Carolina (WE), Chengdu and Daqing (China), while the engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden)
Under its new business purpose, Volvo Cars aims to provide customers with Freedom of Movement in a personal, sustainable and safe way. This purpose is reflected in a number of business ambitions: for example, by the middle of this decade, it intends for half of its global sales to be fully electric cars and to establish five million direct customer relationships. Volvo Cars is also committed to continuously reducing its carbon footprint, with the ambition to be a climate neutral company by 2040.
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SOURCE Volvo Cars
