Photo-illustration: Vulture and YouTube
While nothing beats last year’s Super Bowl halftime show with Shakira’s tongue, the NFL will once again try to keep our eyes on the screen with this year’s unique crop of ads. As well as literally everything else, Super Bowl LV advertising was affected by the coronavirus, with big names like Coca, Pepsi and Budweiser out. It took about two months longer than usual for CBS to sell advertising space for the game, with newbies and basic commercials disbursing about $ 5.5 million for a 30-second ad. The confirmed brands seem to have leaned towards the stranger this year, with Tide focusing his ad on a Jason Alexander sweatshirt and Cheetos releasing Ashton Kutcher’s first single. Below are all the 2021 Super Bowl announcements released before Sunday.
Still streaming from Wayne’s mother’s basement in Aurora, Illinois, Mike Myers and Dana Carvey join forces once again to promote Uber Eats. The teaser, which “for legal reasons” cannot be for the Super Bowl, features many of the duo’s catchphrases. Schwing.
A beloved sweatshirt with the face of Seinfeld star Jason Alexander is, ahem, well loved until washed with Tide.
Michael B. Jordan is the Alexa of our dreams in this Amazon ad. Read me a sexy audiobook in the bath, sweet prince!
Directed by Oscar winner Damien Chazelle, this Squarespace ad encourages entrepreneurs to pursue their “5 to 9” passions, turning the script for Dolly’s classic success. One more reason why Dolly is a real angel.
Ashton Kutcher musically accuses his wife, Mila Kunis, of stealing the Cheetos Crunch Pop Mix, while Shaggy defends her by singing his 2000 hit “It Wasn’t Me”. How does Mila even make Cheetos powder look good?
In this ad by Scotts and Miracle-Gro, celebrities roam in their gardens, including John Travolta and his daughter doing a TikTok, Martha Stewart refreshing her tomatoes and Stanley from The office (Leslie David Baker) grilled in a bad mood.
Michelob Ultra considers list A athletes for this commercial, including Serena Williams, Anthony Davis and Peyton Manning in a cowboy hat. There’s even a photo of golfer Brooks Koepka at a pizza party, for all the parents out there.
I will buy anything if it is sold to me in the sweet tones of Matthew McConaughey, and Doritos is trying to make full use of this weakness in his Super Bowl teaser series. In one, Mindy Kaling and Jimmy Kimmel comment on McConaughey’s off-screen “look” with the caption “#FlatMatthew”. What is happening?
In this teaser, comedian Amy Schumer enters her fridge (which contains only mayonnaise) and spreads her wings.
Although Budweiser is out, Bud Light is in, with a photo of Post Malone (continuing his partnership with the brand) stealing the show in this glimpse into a world without Bud Light.
In its second commercial, Bud Light (this time announcing its new lemonade seltzers) reflects on the “lemon” of a year 2020.
In this little teaser, Lil Baby promotes Rockstar Energy Drink, saying: “I was not born in the limelight. Nah. “
Featuring a cast of NFL stars, this Frito-Lay ad, narrated by Marshawn Lynch, tells the story of “Night Before Super Bowl” – including a recreation of “The Imaculate Reception” with Terry Bradshaw and the Manning brothers in pajamas matching, getting a reprimand from the father. Eli told People that they didn’t even need a wardrobe: “It was kind of embarrassing that Peyton and I had matching pajamas, coincidentally.”
For Stella Artois, Lenny Kravitz could almost be approaching the GameStop controversy head-on, saying: “We are all born with 2.5 billion heartbeats. This makes you a billionaire. So, let’s not waste the fortune within us. Invest. “I don’t think we’re going to eat rich today?
In this ad, Chipotle goes on to celebrity messages, providing aesthetically pleasing photos of black cows lowing, farmers harvesting peppers and a child planting seeds while a brother and sister discuss sustainability.
In a year marked by real gender revelation disasters, does M & M’s have one that hopefully will be better? Hopefully?
Now that Budweiser is out of the game, Sam Adams reimagines his iconic Clydesdales, causing havoc in Boston. Wicked smaht.
In this Pringles ad, rescuers are very distracted, piling up chips to save trapped astronauts.
Professional fighter and certified himbo John Cena count to 35 in this teaser, stating that you can win $ 1 million if you count the number of Watermelon Dews in the brand’s Super Bowl slot.
Super Bowl rookie Vroom.com dramatizes the pain of going to a car dealership in his 30-second period.
In this ad defined as a poppy cape of the “Hello, goodbye” earworm, the online marketplace Mercari, another Super Bowl rookie, shows that we can also place orders online from popcorn makers.
Ford highlights continued efforts to fight the coronavirus, noting that “soon we will be what we were – touching, loving, living”. The engaging #FinishStrong campaign focuses on donating PPE to underserved communities and developing new products to protect people from the virus.
Yes, remember them? The online freelancer market Fiverr sparked its first Super Bowl ad, calling one of the strangest political stories of 2020, with landscape company president Marie Siravo ready to start working in this space.