- Affirme confirmed that it ended its relationship with My Pillow.
- My Pillow CEO Mike Lindell told Insider that the decision was the result of “culture cancellation”.
- To claim is to buy now, pay after a former PayPal member’s fintech startup.
- Visit the Business Insider home page for more stories.
Fintech startup Affirm ended its relationship with My Pillow and removed the product from the platform, the company confirmed to Insider on Wednesday.
Affirming is a buy now, pay later e-commerce platform, founded by former PayPal student Max Levchin. She joins Bed Bath and Beyond and Kohl’s in cutting ties with My Pillow, after founder Mike Lindell continued to promote unsubstantiated allegations of electoral fraud.
“It’s 100% canceling culture,” said Lindell, an advocate for former President Donald Trump, in an interview with Insider.
“They were afraid of being boycotted by customers because they live in fear of all these attack groups,” added Lindell. “And they are not your customers. What will happen to them now is that all real customers will be very upset.”
Read More: Affirming is an emerging star of the buy now, pay later craze. That is why increased competition and pressure on fees still pose significant threats to fintechs that want to go public with a $ 10 billion valuation.
Although Affirm did not provide a reason to end the relationship, Bed Bath and Beyond and Kohl’s cited weak sales and declining customer demand as the motivators behind their decisions. Bed Bath & Beyond was one of the largest national retailers in stock for My Pillow products.
Lindell said that “canceling culture” and “leftist groups” are behind these decisions. In an interview with Insider, he questioned why companies revealed plans to end their business relationship shortly after voting technology company Dominion announced plans to file a lawsuit against Lindell.
According to Lindell, HEB, Kroger and BJ’s also cut ties with My Pillow. The companies did not respond to Insider’s request for comment.