Activision Blizzard to apply the “Call Of Duty model” to its other franchises

Activision Blizzard to apply the “Call Of Duty model” to its other franchises

by

The Call of Duty franchise had its best year in 2020, helping controller Activision Blizzard post its biggest year in the company’s three decades of existence. The success of Call of Duty encouraged Activision Blizzard to try to replicate its model in other company franchises to fuel even greater growth in the future.

As part of Activision Blizzard’s latest earnings report, CEO Bobby Kotick said the company’s approach to the Call of Duty series will be the model for its other series in the future. Call of Duty has undergone a transformation in recent years as Activision now operates the franchise in multiple vectors. There are the annual premium games, the free Battle Royale game Warzone and the mobile game.

“Our approach to the franchise has become the roadmap we are now applying to many of our other games. At Call of Duty, we have significantly expanded social connections and improved engagement through free experiences on mobile phones, computers and game consoles. These initiatives expanded the reach of the franchise, with more than 250 million people playing Call of Duty last year, more than tripling the 70 million people who played Call of Duty in 2018. “

Kotick also noted that the Call of Duty approach made the franchise “more social than ever”, which he said was good for gamers as well as business.

“Call of Duty players who play in groups with friends spend more than three times as many hours in the game and invest about three times as much in the game’s content compared to other players. And we really just started to scratch the surface of what is possible for social interaction within our franchises, “he said.

Kotick said that Activision Blizzard is undertaking several initiatives to “improve the social nature of all of our major franchises” in the future.

“Call of Duty has also established a clear plan for franchise-based innovation and we are applying this strategy to our other major franchises to increase player reach, engagement and investment,” he said.

Activision Blizzard, in all of its franchises, had about 400 million active players per month in 2020, and Kotick said he wants to see that number grow to 1 billion. The adoption of the Call of Duty model is how the company will try to do this.

“Of course, we have always started the process with inspiration and creativity. We offer a great game through free access for all consumers, availability on mobile phones and regular continuous delivery of in-game content and premium content.”

Live services and microtransactions played an important role in Activision Blizzard’s latest earnings, with microtransactions totaling almost $ 5 billion in 2020.

The full details of Activision Blizzard’s plan to adopt the Call of Duty model for its other franchises are unclear, but the company has been bringing about this change for some time. In 2020, management confirmed on several occasions that it would develop mobile games based on all the franchises it owns. It is not difficult to understand why the company would do this, since the cell phone is the most popular gaming platform in the United States.

In other news, Activision Blizzard has confirmed a new Call of Duty game for 2021 and announced that Diablo 4 and Overwatch 2 will not be released until 2022 at the latest. Management also suggested a new remastering project following a report that Vicarious Visions is working on a remake of Diablo 2.

“,” 480 “:”“}},” siteType “:” responsive web “,” startMuted “: false,” startTime “: 0,” title “:” Call% 20of% 20Duty% 20Firebase% 20Z% 20New% 20Zombie% 20Map “,” tracking ” :[{“name”:”SiteCatalyst”,”category”:”qos”,”enabled”:true,”params”:[{“name”:”charSet”,”value”:”UTF-8″},{“name”:”currencyCode”,”value”:”USD”},{“name”:”siteType”,”value”:”responsive web”},{“name”:”trackingServer”,”value”:”saa.gamespot.com”},{“name”:”visitorNamespace”,”value”:”cbsinteractive”},{“name”:”heartbeatTrackingServer”,”value”:”cbsinteractive.hb.omtrdc.net”},{“name”:”heartbeatVisitorMarketingCloudOrgId”,”value”:”10D31225525FF5790A490D4D@AdobeOrg”},{“name”:”partnerID”,”value”:”gamespot”},{“name”:”siteCode”,”value”:”gamespot”},{“name”:”brand”,”value”:”gamespot”},{“name”:”account”,”value”:”cbsigamespotsite”},{“name”:”edition”,”value”:”us”}]}, {“name”: “ComScore_ss”, “category”: “qos”, “enabled”: true, “params”:[{“name”:”c2″,”value”:”31824268″},{“name”:”publishersSecret”,”value”:”2cb08ca4d095dd734a374dff8422c2e5″},{“name”:”c3″,”value”:””},{“name”:”partnerID”,”value”:”gamespot”},{“name”:”c4″,”value”:”gamespot”}]}, {“name”: “NielsenTracking”, “category”: “tracking”, “enabled”: true, “params”:[{“name”:”host”,”value”:”https://secure-us.imrworldwide.com/cgi-bin/m?”},{“name”:”scCI”,”value”:”us-200330″},{“name”:”scC6″,”value”:”vc,c01″}]}, {“name”: “MuxQOSPluginJS”, “category”: “qos”, “enabled”: true, “params”:[{“name”:”propertyKey”,”value”:”b7d6e48b7461a61cb6e863a62″}]}]”trackingAccount”: “cbsigamespotsite”, “trackingPrimaryId”: “cbsigamespotsite”, “trackingSiteCode”: “gs”, “userId”: 0, “uvpHi5Ima”: “https: / / s0.2mdn.net / instream / html5 /ima3.js “,” uvpc “:”, “videoAdMobilePartner”: “mobile_web% 2Fgamespot.com_mobile”, “videoAdPartner”: “desktop% 2Fgamespot.com”, “videoAssetSource”: “GameSpot”, ” videoStreams “: {” adaptive_stream “:” https: / / bakery.cbsi.video / propeller / gamesg041 /call578c.m3u8 “,” adaptive_high “:” https: / / bakery.cbsi. video / b (2000001) / propeller / gamesg041 /call578c.m3u8 “,” adaptive_low “:” https: / / bakery.cbsi.video / b (0.2000000) / propeller / gamesg041 /call578c.m3u8 “,” adaptive_restricted “:” https: / / bakery.cbsi.video / b (0.5500) / propeller / gamesg041 /call578c.m3u8 “},” videoType “:” livestream “,” WatchCookieDays “: 1,” WatchCookieName “:” WatchVideoIds “}” data-non-iframe-embed = “1”>

Tocando agora: Novo mapa de zumbis do Call of Duty Firebase Z

GameSpot pode receber uma comissão de ofertas de varejo.

Source