A88CBD ™ products now available from Gabe’s, Reasor’s Foods and Banner Wholesale Grocers

SCOTTSDALE, Arizona – (BUSINESS WIRE) – The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), a premium producer of bottled alkaline water and CBD-infused products, is pleased to announce new partnerships with three retailers – Gabe’s, Reasor’s Foods and Banner Wholesale groceries – to transport your A88CBD ™ and A88 Infused ™ products. Special discount retailer Gabe’s will market its regular A88CBD gums with 10 packages (in various flavors) and A88CBD lemon and lemon flavored CBD waters in 120 of its high-volume stores; Reasor’s Foods, a southwestern regional supermarket chain, will market five of its topical products in 20 locations; and A88CBD gums, as well as A88 Infused ™ CBD lemon and lime flavored water, are now available from Chicago-based Banner Wholesale Grocers.

“We continue to see a strong boost in our A88CBD product portfolio. Our CBD water is leading the demand and is rapidly gaining momentum among retailers and consumers, ”said Ricky Wright, president and CEO of The Alkaline Water Company. “With the improvement in demand trends for CBD consumer products, a favorable legislative scenario and greater acceptance by the retail channel, we believe that our A88CBD lifestyle products are well positioned to capture a significant share in this emerging category of consumer goods. consumption. We will continue to look for opportunities to increase the presence of our brick and mortar product line. ”

The Alkaline Water Company recently launched A88CBD gums and CBD flavored water will now be offered at all Gabe’s, a company known for its product quality and exceptional prices. In addition, Reasor’s Foods will offer the Alkaline Water Company line of CBD threads and Banner Wholesale Grocers, a Chicago-based independent grocery and wholesaler with stores in the Midwest, will distribute A88CBD ™ products to select retailers.

These partnerships are significant victories for the A88CBD brand, as it increases the presence of Alkaline Water Company’s brick and mortar with some of the most sought-after CBD products in the segment.

The Alkaline Water Company’s robust and top-of-the-line portfolio of topical and ingestible products A88CBD is doing very well in the e-commerce channel through its website A88CBD.com, and its teams are looking for a strong flow of retail opportunities in all trade channels.

About The Alkaline Water Company:

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88®, is a leading brand of alkaline water available in bulk and single dose sizes, along with environmentally friendly aluminum packaging options. With its innovative and state-of-the-art patented electrolysis process, Alkaline88® offers alkaline drinking water with pH 8.8 perfectly balanced with minerals and electrolytes and bears our trademark ‘Clean Beverage’ label. Quickly recognized as a growing lifestyle brand, Alkaline88® launched A88 Infused ™ in 2019 to meet consumer demand for flavor-infused products. A88 Infused ™ flavored water is available in six exclusive all-natural flavors, with new flavors coming soon. In addition, in 2020, the company launched the A88 Infused Beverage Division Inc., which includes CBD water and the company’s flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products Inc. includes hemp ointments, balms, lotions, essential oils and laboratory-tested broad-spectrum bath salts, along with broad-spectrum hemp, powder packs, oil dyes , capsules and gums.

To purchase A88CBD ™ products online, visit us at www.A88CBD.com. To learn more about The Alkaline Water Company, visit www.thealkalinewaterco.com or connect with us on Facebook, Twitter, Instagram or LinkedIn.

About Gabe:

Gabe’s is a chain of discount department stores with 112 stores in 13 states, including Delaware, Georgia, Indiana, Kentucky, Maryland, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia and West Virginia. To find out more about Gabriel’s visit https://www.gabesstores.com/.

About Reasor’s Foods:

Reasor’s Foods is a regional full-service employee-owned supermarket chain based in Tahlequah, Oklahoma, with 17 stores. To learn more about Reasor, visit https://www.reasors.com/.

About Banner Wholesale:

Banner Wholesale is a family owned and operated Chicago-based independent grocery store. Banner Wholesale offers a wide variety of merchandise, specializing in American and Hispanic products. To learn more about Banner Wholesale, visit https://www.bannerwholesale.com/.

Forward-looking statements notice

This press release contains “forward-looking statements”. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, among other things, the following: that the company believes that its A88CBD lifestyle products are well positioned to capture a significant portion in this emerging category of consumer goods; that the company will continue to seek opportunities to increase the presence of its brick and mortar product line; and that the company’s teams are looking for a strong flow of retail opportunities across all trade channels.

Material assumptions that support these forward-looking statements include, among others, that demand for the company’s products will continue to grow significantly; that the previous production capacity of the Company’s co-packaging facilities can be maintained or increased; that there will be an increase in production capacity through the implementation of new production facilities, new co-packers and new technologies; that there will be an increase in the number of products available for sale to retailers and consumers; that there will be an expansion in geographic areas of national retailers that transport the Company’s products; that there will be an expansion to new national and regional food retailers; that there will be an expansion into new channels of e-commerce, home delivery, convenience and healthy food; that there will be no interruptions in the production of the Company’s products; that there will be no product recall due to unintentional contamination or other adverse events related to the Company’s products; and that the Company will be able to raise additional capital to meet the growing demand from the Company and meet the capital expenditure requirements necessary to increase production and support sales activity. Actual results may differ from those projected in any forward-looking statements due to several factors. Such factors include, among others, government regulations being implemented with respect to the production and sale of alkaline water or any other products, including products containing hemp / CBD; the fact that consumers cannot embrace and buy any of the Company’s CBD-infused products; the fact that the company cannot be permitted by the FDA or other regulatory authority to market or sell any of its CBD-infused products; additional competitors selling alkaline water and improved water products in bulk containers, reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers cannot renew existing contracts and / or fail to meet increased production quotas; the fact that the company has a limited number of suppliers for its exclusive bulk bottles; the potential to interrupt the supply chain due to factors beyond the Company’s control; the fact that there may be a product recall due to unintentional contamination; the inherent uncertainties associated with the operation as an early stage company; changes in customer demand and the fact that consumers may not adopt improved water products as expected or in any way; the extent to which the company is successful in building new long-term relationships with new retailers and maintaining existing relationships with retailers; the company’s ability to raise the additional financing it will need to continue to develop its business, planned capital expansion and sales activity; and competition in the sector in which the Company operates and market conditions. These forward-looking statements are made as of the date of this press release, and the Company assumes no obligation to update the forward-looking statements or to update the reasons why actual results may differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no guarantee that such beliefs, plans, expectations or intentions will be accurate. Readers should consult all information contained herein and also consult the disclosure of risk factors described in the reports and other documents that the Company files with the SEC, available at www.sec.gov, and at SEDAR, available at www. sedar.com.

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