@eliantte / Instagram
I think you can say that he “deserved it !?”
Weeknd won an incredible jewel this week – a sickly Super Bowl diamond ring celebrating that epic halftime show in Tampa!
No, it’s not an “official” ring like the ones the Tampa Bay Bucs will get – this is a unique piece designed by famous jewelers, Elliot Eliantte, who worked with some of the biggest names in Hollywood.

They said the ring was commissioned by Cash – who is the co-founder of The Weeknd’s label, XO – hence the big XO design at the top.
The ring contains 16 carats of VVS diamonds – with the words “World Champions” around the Lombardi Trophy.
Blinding Lights at Super Bowl LV was epic!
Happy Birthday, @The weekend! 🎉 pic.twitter.com/by9kS7tkZs
– NFL UK (@NFLUK) February 16, 2021
@NFLUK
The ring also contains the name of The Weeknd, the game score, the date and the Pepsi logo – since they sponsored the break show.
And, to make it even more special, we were informed that Cash presented the singer with the ring on his birthday – February 16th.
As for Tom Brady … he will receive his seventh Super Bowl ring in a few months!