Cheryl Casone of FBN at Budweiser exploring how to make beer on Mars.
The King of Beers is leaving the Super Bowl advertising schedule this year.
Budweiser, for the first time in almost four decades, will stop showing its iconic commercials during the Super Bowl. Instead, the brand will donate the money allocated for its annual commercials to the Ad Council and the COVID Collaborative Vaccine Education Initiative, a public health communication campaign and additional efforts to support vaccine adoption efforts.
Budweiser will forgo Super Bowl ads this year and donate funds to support the efforts of the COVID vaccine. (Budweiser)
The Anheuser-Busch InBev-owned brand on Monday also launched its Super Bowl LV “Bigger Picture” campaign, a film that advocates support for vaccines. Budweiser will screen the 90-second film digitally before the biggest sporting event of the year. Narrated by Rashida Jones, it highlights frontline healthcare professionals who received the coronavirus vaccine and portrays a message of resilience in America during the global health crisis.
Anheuser-Busch will continue to run ads for other products in its beverage portfolio, including Bud Light, Bud Light Seltzer Lemonade, Michelob ULTRA, Michelob Ultra Organic Seltzer and ads in selected markets for Stella Artois and Cutwater spirits. Anheuser-Busch will have a four-minute announcement on the broadcast.
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“Budweiser has been a milestone in the Super Bowl for decades and, although this year looks a little different, putting the community first has always been and will continue to be our priority. This year, we knew that in order to better continue supporting the community, our resources would be better served in support of vaccine awareness and education, something we all seek to bring us back together safely, “Monica Rustgi, Budweiser’s vice president of marketing, told FOX Business in a statement.
Budweiser is the latest major brand to stop Super Bowl ads for its signature products during the pandemic. Cocoa-Cola and PepsiCo also announced the decision to suspend ads during the big game.
| Ticker | Safety | Last | change | Change % |
|---|---|---|---|---|
| BUD | ANHEUSER-BUSCH INBEV | 64.46 | -2.16 | -3.24% |
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The Coca-Cola Company said it made the decision to stay out of the Big Game this year to “ensure that we are investing in the right resources during these unprecedented times”, in a statement shared with FOX Business.
“We will be toasting our other brands with a cold Coca outside,” said a Coca-Cola spokesman.
Pepsi Co., for its part, was also cutting its Super Bowl commercials to focus more on its annual Halftime Show, according to Variety.