Marc Randolph shares a vision of the future of the streaming industry as new data shows that Disney + will overtake Netflix as the world’s largest streaming platform in three years.
The Walt Disney Company is raising the price of subscription to its 16-month streaming service, Disney +, on Friday by $ 1.
Consumers who do not subscribe before the end of the week will have to pay $ 7.99 a month or $ 80 a year.
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This price increase, announced last December, is the first increase in the streaming service, which exceeded 100 million subscribers this month.
In the coming years, Disney is planning to debut directly at Disney + not just an armada of “Star Wars” and Marvel series, but 15 live-action, Pixar and animated series, and 15 live-action, Pixar and animated films.
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This week, the company revised its movie release plans, postponing some of its biggest films and switching Marvel’s “Black Widow”, among other titles, to Disney + at the same time they hit theaters.
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“Black Widow” – now long after its original May 2020 premiere was postponed due to the pandemic and the closing of cinemas – was scheduled to begin this summer’s film season on May 7. cinemas and Disney +, which will have a $ 30 early access fee.
For cinemas, which are starting to reopen after punished months of closure due to the coronavirus pandemic, the announcement was a blow to hopes of an imminent recovery. While bigger and bigger films have become streaming and premium on demand in recent months, Marvel films are the most profitable Hollywood box office giants.
Instead, Disney will launch its summer with “Cruella” on its previously scheduled date, May 28. The “101 Dalmatians” spinoff with Emma Stone in the title role will also debut in both theaters and Disney + for $ 30 – the same hybrid approach the studio took with the recent release of “Raya and the Last Dragon”.
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The move to “Black Widow and” Crulla “reflects Disney’s” focus on providing options to the consumer and meeting the evolving preferences of the public, “said Kareem Daniel, Disney’s head of distribution on Tuesday.
Observing the recovery from the pandemic, Daniel added that Disney “will continue to employ the best options to deliver unparalleled stories from The Walt Disney Company to fans and families around the world.”
The Associated Press contributed to this report.