Supreme, the streetwear brand known for putting its name on everything from conventional phones to literally a brick, is turning its attention to film photography. Tomorrow’s fall includes a reusable 35 mm Yashica MF-1 film camera, available in black or red and subtly adorned with the Supreme logo. It is made of plastic, which is not particularly flashy, but it also has a built-in flash, which is.
Like many of the other Supreme brand accessories, there is nothing special about the camera on which it is based. This specific model seems to have its origins as a Kickstarter 2019, and the analyzes are usually mixed. “Not totally horrible, but not so good”, was the conclusion of a blog, while another more negative analysis called it “perhaps the worst camera objectively I have ever used”, adding that a disposable camera would give better results.
This is not Supreme’s first foray into film photography. Last year, it partnered with Fujifilm to launch the Supreme brand instant film for its Instax cameras. This time around, however, it looks like aspiring hyperbeasts will have to supply their own film for the Supreme camera, instead of their own camera for the Supreme film.
Still, if you are interested in taking a look at film photography, then InputMag notes that the camera should be available around 11am ET on March 25 at Supreme’s online and physical stores for just over $ 60. If the previous experience is a benchmark, expect the cameras to run out relatively quickly. , only to appear on the second-hand market at much more questionable prices.