“We are in the branding business and Toys R Us is the most trusted, trusted and loved toy brand in the world,” said WHP President and CEO Yehuda Shmidman. “We are reaching a year when toys are on fire … and for Toys R Us, the United States is really a blank canvas.”Shmidman outlined a plan for Toys R Us stores to reopen in North America just before the next holiday season. These locations may take the form of flags, pop-ups, stores at airports or mini-stores at other retailers, according to the company’s initial plans.
Toys R Us originally closed its definitive 700 stores in North America in June 2018, nine months after the retailer filed for Chapter 11 bankruptcy. Although its presence has declined internally, Toys R Us and Babies R Together we still have more than 900 branded stores in 25 countries worldwide. WHP claims that the Toys R Us brand generates more than $ 2 billion in retail sales.