Samsung makes excellent smartwatches based on the Tizen operating system, but it still ranks third when it comes to smartwatch market share. According to a new report by the market research firm Counterpoint research, Samsung’s market share increased in the third and fourth quarters of 2020, but still ranked third when it comes to the entire year 2020.
The South Korean company reportedly sold 9.1 million smartwatches in 2020. In comparison, Apple sold 33.9 million Apple Watches last year, thanks to the impressive sales of the Apple Watch SE and the Apple Watch Series 6. The company Cupertino-based has been the number one smartwatch brand since the launch of the first Apple Watch. Huawei sold 11.1 million smartwatches in 2020 and its shipments increased by 26%.
In the fourth quarter of 2020, Apple’s market share increased to 40% as the company eroded the sales of other companies. Samsung’s market share increased from 7% in the 2nd quarter of 2020 to 10% in the 3rd and 4th quarter of 2020. With the end of the year, the market share of Huawei’s smartwatch dropped to 8%. The smartwatch market grew by just 1.5% last year due to the impact of the COVID-19 pandemic. This year, the average selling price of smartwatches is expected to improve.
In 2020, Samsung launched the Galaxy Watch 3, and it is rumored that the South Korean company will switch to Google’s Wear OS operating system later this year.
