While it is no secret that tensions are growing between and, a shed more light on how bitter the division has become. Facebook CEO Mark Zuckerberg once told employees that “we need to inflict pain” on Apple in response to “extremely simplistic” comments made by his colleague, Tim Cook.
In the wake of the Cambridge Analytica scandal in 2018, what he would have done had he been running Facebook at the time. He said he would not have found himself in such a situation in the first place, and criticized Facebook for invading user privacy. He was on Facebook recently while criticizing “rampant conspiracy and misinformation theories fed by algorithms”.
Although the two CEOs met in 2017 in an attempt to repair their broken relationship, the meeting “resulted in a tense stalemate,” according to the WSJ. Since then, the gap between companies has widened and a change in privacy on iOS is set to widen the chasm.
Last year, Apple announced that iOS applications would eventually need to ask users for permission to track them on other websites and applications using IDFA (ID for advertisers) tags. As with the App Store that launched in December, Apple gave developers some time to do this when iOS 14.5 arrives this spring.
Facebook with the policy update. He said that change, like a large part of his business model, depends on tracking user activity for targeting ads. Facebook reportedly considered Apple against alleged anti-competitive policies and offered to provide Epic Games with documents to help that company. THE WSJ also reports that Facebook has been conducting “a campaign against Apple” with antitrust regulators and government figures.
This battle is going on publicly and privately, while Apple and Facebook are. They also appear to be on a collision course to become more direct competitors. Their respective CEOs believe that mixed reality and augmented reality represent the future of computing. Facebook, of course, has in its stable, while details have been emerging.