With Android Enterprise, Google, in recent years, has worked to place devices that run its operating system in more corporate environments. Made by Google now announces Pixel phones as “Built for business”
The “Pixel for Business” website – pixel.google/business – frames “The Google phone” as being “Made for business” for three reasons.
“Safe and protected, all by design” highlights Google’s customized Titan M chip, first introduced with Pixel 3 in 2018, as bootloader security, preventing operating system rollbacks to previous versions and data protection on the device. Next is biometric security (facial unlock on Pixel 4 and the Pixel Imprint fingerprint sensor in everything else), 3 years of OS and security updates, Google Play Protect for scanning apps and government / business security certifications ( Common Criteria / NIAP, FIPS 140-2, STIG).
“Manage devices in a simple and continuous way” focuses on the ease of enterprise deployment with zero-touch registration that does not require manual installation, configuration through management APIs and Android Enterprise Recommended status. For end users, there is a work profile to separate personal information from business data and managed Google Play that allows IT to determine which applications can be installed.
“Help when and where you need it” is even more focused on the consumer, highlighting the Google Assistant and getting the latest version of Android, while Gmail, Docs, Duo and Meet are announced as being “integrated”. In fact, 5G is advertised as enabling Duo HD screen sharing. This is followed by Pixel’s Adaptive Battery feature and the call screen to avoid unknown automatic calls / calls. Although it makes sense because the camera is not detached – aside from using video calls, it is a little strange to leave out the main feature.
The “Google Phones” tab is focused on the Pixel 4a, 4a 5G and 5 – there are PDF brochures for each device, through the page there are some Pixel 4 images – including one (seen below) where the camera collision is strangely photoshopped on the wrong side. The page was recently introduced and includes the updated Google Workspace icons.
In addition to the brief mentions of the a-line’s great success, Google never shared the Pixel’s sales figures. Attracting corporate customers to corporate deployment is not a bad way to increase the number of units shipped each generation along with the consumer market. Companies buy in bulk and Google could work to retain them, so that update cycles are guaranteed.
Google’s final answer to why companies should buy Pixel is as follows:
Pixel was designed with all the tools and technology to support your business needs in hardware, software and integrated AI. It offers advanced security features, along with security and operating system updates for at least three years. It also comes with software to help you and your employees perform more efficiently. And it can be easily integrated and managed by you to ensure that your workflow always meets your standards. In addition, Pixel is part of the Android Enterprise Recommended program, which means that it has been verified by Google to meet enterprise-level requirements for performance, consistency and security updates.
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