Grape-Nuts will be back on the shelves in March

Grape-Nuts will be back on the shelves in March

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Grape-Nuts will begin trading at normal levels in mid-March, its parent company Post Consumer Brands said on Thursday, putting an end to a weeks shortage caused by supply chain restrictions and increased demand.

“We promise our loyal fans that we’ll work hard to get Grape-Nuts back on store shelves as quickly as possible, and now we’re committing to an earlier return date,” said Kristin DeRock, Grape-Nuts brand manager , who added that the company increased cereal production.

Publish (PUBLISH) took advantage of the lack as a marketing opportunity and is running a contest that offers free Grape-Nuts for a year, plus $ 1.50 coupons as an “apology symbol” on its Facebook page.
The scarcity of grape nuts occurs when the demand for consumer goods puts pressure on supply chains, leading to loss of production. Cereals, a category that was already battling the pre-pandemic, attracted customers’ attention again, as more people are having breakfast at home.
Post is not the only cereal manufacturer struggling with supply problems. Also on Thursday, Kellogg (K) He said he had trouble keeping Frosted Flakes and Corn Flakes on store shelves, according to Bloomberg.

“We were limited in capacity at the end of the year,” said Steve Cahillane, Kellogg’s CEO, on the company’s quarterly earnings conference call. “Nobody, of course, anticipated the type of year the cereal would have.”

From 2015 to 2019, the ready-to-eat cereal market in the United States fell between 1% and 2% per year, according to data from Euromonitor International. In contrast, from 2019 to 2020, the market grew by almost 20%, to about $ 10.6 billion.

Grape-Nuts has been around since 1897, when it was developed by the founder CW Post, according to the Grape-Nuts website. It is made with wheat and barley (but without grapes or nuts). Post also manufactures the brands Honey Bunches of Oats, Pebbles and Raisin Bran, among other cereals.

–CNN Business’ Danielle Wiener-Bronner contributed to this report.

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