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The day before their Super Bowl 55 halftime show in Tampa, The Weeknd teamed up with the NFL and sporting goods brand Wilson in a limited edition of the Super Bowl football.
The Super Bowl LV Wilson x The Weeknd Football is made of premium black Essex leather, with The Weeknd’s “XO” logo printed on aluminum foil on the ball’s front panel.
Handcrafted by the famous Horween Leather Company in Chicago, football is finished with a subtle black NFL Shield and Wilson script logo on one side, and the Super Bowl LV logo and game date on the other. Wilson says only 55 of them will be launched on his website, making it a real collector’s piece for football fans and fans of The Weeknd.
Wilson
Super Bowl LV Wilson x The Weeknd Football, $ 200, available from Wilson
As part of the collaboration, the NFL and Wilson will auction off one of the footballs, autographed by The Weeknd, with all proceeds for Feeding America and its mission to end child hunger. Learn more about the auction here.
The football collaboration is a partnership between the NFL, Wilson, The Nationnd’s Roc Nation label and lifestyle marketing company Bravado.
Related: How to watch Super Bowl 2021 online for free
If you can’t get your hands on The Weeknd’s football, Wilson’s website has several other commemorative soccer balls available for sale, starting at $ 14.99. The selection includes mini soccer balls for children, even a replica of genuine leather Super Bowl football that can be adorned with the logos of the Kansas City Chiefs or Tampa Bay Buccaneers, the two teams fighting for the NFL championship tomorrow.
Wilson was the official football provider for Sunday’s Super Bowl from the start, and the iconic NFL game ball was affectionately dubbed “The Duke”, in honor of the legendary New York Giants owner, Wellington Mara. Wilson says the words, “Commissioner”, “Made in the USA” and “Wilson” were the only ones to appear on all Super Bowl game balls since the official start of the games. Learn more at Wilson.com.