The park is asking for millions of dollars in damages, according to court documents filed Tuesday at the Utah District Court.
Evermore Park is about half an hour south of Salt Lake City and is based on the theme of a fantastic European village.
The suit states that the park and CEO Ken Bretschneider invested approximately $ 37 million in creating and promoting Evermore Park and the Evermore trademark.
It said that the park’s business and reputation were damaged by the album.
A spokesman for Swift rejected the allegations in a statement and said the park was in financial difficulty before his album was released.
“The fact is that this frivolous complaint comes from Ken Bretschneider, founder and CEO of an experience park and, according to Utah Business, ‘In June 2020, at least five lawsuits were filed against Bretschneider and the Evermore group for major construction companies such as Sunroc, AGC Drywall and Construction, Geneva Rock, Mountain Point Landscaping, EME Mechanical, Kreativ Woodworks and NFH Distributing (Beehive Brick and Stone). ‘Companies say they’ owe between $ 28,000 and $ 400,000 ‘. Utah Business says, ‘he owes millions of dollars in construction, mechanics and landscaping fees to workers across the valley who have not yet been paid’ … with ‘a collection of more than 20 construction guarantees on the Evermore estate.’ The real intention of this process must be obvious. ”
The document says that traffic to the Evermore Park website increased after the album was released and that park visitors and fans on social media asked team members if the park had collaborated with Swift.
The album also took Evermore Park off the first page of Google’s search results, according to the document.
The suit states that there are trademarks for the name Evermore in clothing, theme parks and entertainment services that date back to 2015.
He says that some of the goods sold on the Swift website infringe these trademarks and is asking for $ 2 million for each of the types of goods and services sold by Swift and other damages.