Taylor Swift is being sued for a theme park in Utah with the same name as her recent album.
The lawsuit was filed by Evermore Parks, alleging trademark infringement after the December 2020 release of Swifts’ album “Evermore”. The park, opened in 2018, offers guests of all ages the chance to immerse themselves in a fantasy world complete with baby dragons, dwarves, knights and other magical elements assembled by costume teams and costumed actors.
However, the park insists that the release of Swift’s album goes against its trademark. In court documents, CEO Ken Bretschneider said that after Swift’s album was released on Dec. 11, search results for the theme park fell on Google in favor of the album.
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Taylor Swift is being sued for using the name ‘Evermore’.
(Aaron J. Thornton / Getty Images)
Swift’s lawyers said the allegations were “unfounded” and refused to comply with a cease and desist letter that the park sent to Swift on December 18. They added that the singer and songwriter stylized her new album “in a totally different way” from the park’s aesthetic.
The claims that the park is being undermined by the presence of greater recognition of Swift’s name come at a time when live venues and attractions like Evermore Park are in trouble due to the coronavirus pandemic. Bretschneider tweeted earlier this month that the park has not yet closed its activities, but that 2020 was a particularly difficult year.
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“Evermore is not out of the market, but 2020 (Covid) was a very difficult year”, He wrote. “We care, despite the few who say otherwise. We had to deal with real financial issues and continue to put our heart and soul and everything we have in this dream. Hoping for a better 2021.”
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In the meantime, Swift could consider 2020 to be an exceptional year after releasing the Grammy-nominated album “folklore” in a surprising drop in July. Months later, she announced a similar surprise release of “Evermore” as a kind of companion album.
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In spite of everything, the star team remains firm in its position that the album “Evermore” is distinctly different from the theme park. According to The Salt Lake Tribune, which cites court documents, Swift’s lawyers note that the album’s mark has nothing to do with “little dragon eggs, guild patches or small dragon assemblies, and nothing could be remotely characterized as such “.
The Associated Press contributed to this report.