EXCLUSIVE: As the domestic display and box office remains in purgatory during the pandemic, with several supporting films postponed until the end of the year, you would think that the streamers would rise to the occasion and fill the big studios with pushing their products during the Super Bowl right?
Not exactly.
We heard that HBO Max, Peacock, Apple TV and Netflix should be out during this weekend’s Super Bowl LV, the latter having made a big splash in 2018 with its surprise debut after the Paramount game. The Cloverfield paradox. While major studios won nine movie seats during last year’s Super Bowl (including time before and after the game, and not including cross-ads like the Jeep groundhog day), which accumulated 171.7 million views online in the 24 hours after the game, this year the number of series or films shown appears to be around five to six points. The estimated cost for a 30-second ad this year is $ 5.5 million, slightly below $ 5.6 million in 2020.
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Curiosity: Apple hasn’t shown a trailer during the Super Bowl in 37 years, the latest being its classic “1984” directed by Ridley Scott for the Macintosh computer.
Booking Super Bowl ads is not part of the studio’s entire movie or TV campaign strategy, however those who have had a presence in the past usually get a big bang, meaning Universal has transformed its F9 trailer last year with a pre-Big Game Friday concert featuring photo stars Cardi B, Ludacris, Ozuna, Wiz Khalifa and Charlie Puth accumulating massive 439.3 million global views on YouTube, Twitter and Facebook for the trailer. Nobody knew at the time that Covid would delay the movie’s release in theaters, originally scheduled for May 22, 2020, until May 28, 2021. However, it’s that kind of eye catch – and last year’s Super Bowl LIV attracted 113.4 million viewers – in which some studios invest. Usually, Warner Bros and Sony are left out. Disney (and before the 20th Century Fox merger), Universal and Paramount take advantage of the NFL opportunity.
Disney will have two to four trailers, alongside previous Super Bowls. The studio always likes to keep their Super Bowl blast close to the vest, but it’s perfectly conceivable that we’ll see their Marvel fare again, specifically Disney + trailers for Loki and The Falcon and the Winter Soldier, and possibly its summer launch on May 7 Black Widow (which also aired last year during the Super Bowl) or its movie and Disney + premium debut on March 5 cartoon Raya and the Last Dragon. While Raya seems on track to meet its release date, Covid or not, Black Widow may be late. I heard that there will be no surprises during the Super Bowl about Black Widow jettisoning for Disney +. In 24 hours of online viewing after the game last year by RelishMix, Black Widow ranked second with 18.7 million views ago F9110.9M. Mulan, Disney’s second trailer got 12.4 million views, third place among movie trailers.
I heard that Hulu will not have an announcement this year, although there is a package announcement from Disney.
Universal will air only one trailer, I understand, and it will be for its summer thriller M. Night Shyamalan Old The launch is scheduled for July 23. The two-time Oscar-nominated filmmaker is already posting on his Twitter account that an ad will be released in the next five days.
5 … pic.twitter.com/ZSBR8eqItv
– M. Night Shyamalan (@MNightShyamalan) February 2, 2021
Amazon Studios
Amazon will display a trailer of its acquisition for Paramount from the sequel Eddie Murphy-Arsenio Hall Coming 2 America this year. Unlike last year, when the big Paramount pushed its theatrical axes to 2020 Sponge on the Run, Quiet Place 2, and Top Gun: Maverick, the Melrose lot will not push any titles with the release schedule in theaters in flux.