The purchase would have occurred through a bidding war with Amazon. Prime Video’s operator was eager to buy CODA, Variety said, but it may not have had space to launch the title in 2021 due to an already packed schedule. Netflix also showed interest in one point.
This is not a completely unexpected business. Heder is Apple’s executive producer Little america, and received awards and nominations for directing and writing projects ranging from his short film Mother for Netflix Orange is the new black. His first feature film, Tallulah, debuted at Sundance 2016 and reached Netflix. Not only is she at home with movie streaming, but she can produce critical success.
That last part can be crucial. Although Apple TV + started to win awards relatively quickly, the service has so far been excluded from some of the biggest awards, including the Golden Globe and the Oscars. Although Apple doesn’t have to wait long when titles like Sofia Coppola’s With ice are considered strong candidates, a purchase as CODA increases the chances of getting figurines. Important awards can raise the profile of Apple TV + and help you compete with rivals who already have prestigious films on their lineup.