It is not a deluxe version, as previously reported.
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Update, 15h15: According to a correction of Advertising panel, Weeknd’s Super Bowl halftime show will actually be the same normal length. “As in previous years, it will be about 12 to 13 minutes long,” according to the magazine. A Pepsi representative also confirmed to Vulture that the show will run for a normal 12 to 13 minutes. But Weeknd can certainly still fit several red suits in that period of time.
Original story: If you somehow didn’t get fed up with Weeknd’s red suit, the Super Bowl halftime show will change that. According to a Advertising panel cover story, Weeknd’s performance will be twice as long as a typical halftime show, scoring in 24 minutes. This is a mini-concert! A full episode of a comedy series! More than all Weeknd My dear melancholy EP! The change comes after Pepsi, which sponsors the halftime show, cut its commercials during the game to make room for a longer presentation. It also arises in the middle of a pandemic, when you have nothing else to do, so of course you are going to watch the whole thing. Weeknd’s presentation will take place in person at the Raymond James Stadium in Tampa Bay, which will have a live audience of 22,000 people. “We have really focused on attracting fans at home and making presentations a cinematic experience, and we want to do that with the Super Bowl,” said Abel Tesfaye, also known as Weeknd. Advertising panel. No word yet on which guests could fill the show’s extra time – Ariana? Lana ?? Beyonce?!? – but the magazine added that Tesfaye increased the program’s usual production budget with $ 7 million of its own money. I think these red suits are not cheap.