Three normal people fake their way to social media stardom in the documentary trailer Fake Famous, arriving at HBO on February 2.
The film, by debuting director Nick Bilton, “explores the industry of social media influencers through an innovative social experiment. The film’s journey through this world is driven by the cast of three people in Los Angeles, all with relatively small social followers, and the attempt to turn them into famous influencers. By buying fake followers and an army of bots to ‘interact’ with their social networks, the new ‘influencers’ discover the wonders and costs of this improbable and engaging lifestyle, ”said HBO Max about Fake Famous.
As seen in the trailer, the fake social media influencers who follow are manipulated by an army of bots, with Instagram-hungry brands flooding them with free stuff.
“Emerging influencers are approached by companies that offer them free products, and the most successful of them receive fortunes to advertise on their platform. Even though the whole premise is tenuously based on fake scenarios and lives, the financial incentives for each piece of the puzzle are real, ”added HBO. “Removing the layers to reveal what’s really going on behind the scenes of the influencer’s fame, Fake Famous illuminates our obsession with the number of likes, followers and favorites we receive, and how most of our online world is much more manufactured than we think. “
The documentary will be available on HBO and for broadcast on HBO Max on February 2.