
It’s time for another streaming service – more or less. ViacomCBS announced that Paramount + will be launched on March 4, but it is more of an evolution than an entirely new service as it replaces and expands the company’s previous service, CBS All Access.
The move to replace CBS All Access was announced several months ago. It is largely the result of the completion of the merger between CBS and Viacom, as CBS All Access was launched before this merger, but the merger greatly increased the library of content that could be placed on a streaming service administered by the company.
In addition to programs associated with the CBS TV network, Paramount + will include content from properties that Viacom has brought into the mix, including MTV, BET, Comedy Central, VH1 and Nickelodeon, as well as films released in Paramount Pictures’ theaters.
In addition to the myriad Star Trek programs that CBS All Access already offers, the original series planned for Paramount + include a series based on The Godfather as well as a revival of VH1’s Behind the music.
The sizzle trailer for Paramount +.
March 4 is the planned launch day in the US and Latin America, and a launch is planned in the Nordic countries on March 25, as well as Australia in mid-year. Canada will also receive the service sometime this year, but the date has not been named – however, CBS All Access will be renamed to Paramount + immediately in that country, even before new content is introduced.
Before that point, CBS All Access was arguably best known for its various Star Trek programs; included all of the Star Trek TV series that aired in the past, as well as new Trek series like Discovery, Picardand Lower decks. However, she did not have Star Trek films at the beginning, as they were owned by Paramount. The merger brought all Star Trek TV and film content under one corporate roof.
CBS All Access also broadcast live TV, sports programming and some additional programs, such as the critically acclaimed The good fight. They will continue on Paramount +.
In the past year and a half, several new streaming networks have been launched, including Peacock (NBC Universal), Disney + and HBO Max, among others.
The attack disappointed those who expected a service like Netflix or Hulu to offer practically all content for a flat fee of $ 10 a month, but that would never be economically viable, especially as the costs of producing TV series have increased in recent years. years since viewers responded to programs produced with more productions – something the industry refers to as “prestigious TV”.
The new normal for TV appears to be similar in some ways to cable, with each media company delivering a channel that consists mainly of the company’s own content, in addition to small amounts of licensed content.
Still, there are some significant differences in the new normal compared to how the TV works, even apart from the fact that the content is now distributed over the Internet. For example, services are not bundled, so viewers can choose which channels to pay, and there are far fewer (and in some cases, none) commercials.