Recently, there has been a growing movement to move away from social media giants like Facebook and Twitter.
Users are getting fed up with relentless privacy breaches, surveillance capitalism, political prejudice, segmentation and manipulation of news feeds by these companies.
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And other social media platforms are taking advantage of this wave. Los Angeles-based social media network MeWe, heralded as the ad-free future of social media, is currently the # 1 downloaded social app on the Google Play Store and the third app downloaded from all apps in the store.
The “anti-Facebook” platform that prioritizes privacy added 2.5 million new members last week.
Since launching in 2016, it has reached nine million users in October 2020, doubling its membership in each of the past three years.
The platform currently has 15.5 million members – 50% of which are outside North America.
MeWe is now translated into 20 languages and is currently the # 1 social app in Hong Kong.
The company says its membership grows frequently – as people around the world seek a social network that respects them as customers to be delighted, not with “data to share, segment or sell”.
MeWe claims to be the new dominant social network with features people love and without ads, without targeting and without manipulating news feeds.
MeWe is the most downloaded social app and number 3 on the list of most downloaded apps on January 15, 2021.
It was taken out of first place by WhatsApp alternatives, Signal and Telegram, which are benefiting from confusion with WhatsApp’s data privacy changes.
Users are becoming disillusioned with data collection on platforms like Facebook. MeWe gives users complete control over their data along with privacy, no ads, no targeting, no facial recognition, no data mining and no manipulation of news feeds.
The main feed can get a little overwhelming at times, but you quickly learn to focus on the information you want to see.
I think the platform will continue to grow as more and more users enjoy the freedom of the feed and the ad-free appearance.
MeWe Premium subscriptions will also grow steadily in 2021 and their business pages ($ 1.99 per month) will be able to compete effectively in a decidedly lightly congested market.
The challenge for MeWe will certainly be to keep up with the hardware needed to scale the platform to deal with this explosion of growth.
Hopefully, your investors have planned this, and there is plenty of room to deal with the influx of new users who adopt the platform.
Newer users of the platform may not remember the Twitter web page fail whale, which appeared while the platform struggled to climb (usually at 8 am as users logged in to find out what had happened during the night).
MeWe will have to ensure that it seamlessly incorporates scalable infrastructure as the number of members continues to grow
Let it continue, MeWe. I love what I’m seeing so far. An ad-free social media platform, with the option to pay for extra features, will certainly come to dominate the freemium model full of ads that we have come to hate.