Apple is a “lifestyle company”, says the new Intel CEO in an attempt to motivate employees

Apple is a “lifestyle company”, says the new Intel CEO in an attempt to motivate employees

by

There was a time before Apple’s iPhone and other smartphones roamed Earth when people depended on their PCs to access the internet. At that time, Intel was considered the gold standard of chip makers. But that was then and today Intel no longer has the same reputation. Intel also had problems with its 10 nm process node and delayed until 2022 the launch of its 7 nm manufacturing process.

There has been talk about Intel turning to contracted manufacturer TSMC or Samsung Foundry to produce some of Intel’s chip designs. In fact, Intel recently decided to outsource the production of its second-generation discrete graphics chip to TSMC. This is the company responsible for manufacturing Apple’s 5nm A14 Bionic chipset and the powerful 5nm M1 chip that is replacing Intel components on some Macs

Last week, Intel CEO Bob Swan left the company on February 15. His replacement, Pat Gelsinger, is returning to the fold; an Intel veteran with over 30 years of experience at Intel, Gelsinger recently spent his days as CEO of VMare. Although Gelsinger won’t take over until mid-next month, he is apparently feeling the heat from Apple’s M1 chip. The latter is equipped with 16 billion transistors. Compare that to the 11.8 billion transistors that are sardined on the A14 Bionic (which was a 38% increase over the 8.5 billion transistors found on the A13 Bionic).

Intel’s new CEO met with company employees during the week and dropped what some might consider insulting to Apple. While addressing the troops, Gelsinger reportedly said, “We have to deliver better products to the PC ecosystem than anything possible that a lifestyle company in Cupertino“does (italics added). Perhaps Mr. Gelsinger has not verified the performance of the chips designed by that” lifestyle company in Cupertino “. a shock in demand for Macs.

Perhaps the next Intel CEO was just trying to motivate the company’s employees. The point of the comment is that Intel is a company that produces chips, chips and chips. As a result, the chips it produces must be better than those designed by Apple, which makes different products to improve consumers’ lives. In other words, Gelsinger is looking at the M1 and saying that how could we let ourselves be outdone by a company that doesn’t really focus on chips but on consumer electronics?

Source