South Korean publication He c reported not too long ago that LG was leaving the smartphone industry. The publication stated that LG would announce the decision by the end of the month. It was also said that, except for the LG Rollable, all development would be halted.
Android Police contacted the Hong Kong consumer technology company’s global communicator, Ken Hong, to find out if there was any substance in the rumor. Here’s what Ken had to say:
Completely false and without merit. I will not even justify this rumor with a statement.
The Elec report has been deleted from the website.
This means that the LG smartphone is still alive, although not exactly good.
In December, Reuters reported that LG has reorganized its smartphone wing to focus on internal research and production on premium devices and outsource the design and manufacture of low and medium capacity mobile phones to original design (ODM) manufacturers. This could help the mobile communications business, which has had 22 consecutive quarters of losses, cut costs and compete better with Chinese companies.
The LG Rollable has apparently been delayed
The Rollable smartphone, which was predicted at CES 2021, was expected to arrive in March. The phone has a screen that extends upwards to create a larger screen.
It is worth remembering that the device was only shown on video and the company did not bring a real prototype to the fair.
Naver seems to know why. According to the website, there are some problems with the screen and the driving part of the LG Rollable and the current implementation may represent durability problems. There are also some internal disagreements among company executives regarding the device.
As a result, the launch was reportedly postponed to September.
According to a leak, the device will be very expensive and it makes us wonder if Rollable will be more of a niche product. This doesn’t seem like the brightest idea for a company that needs to increase the volume of remittances to stay on the market.
We will have to wait and see if CEO Kwon Bong-seok will be able to fulfill his commitment last year to make the mobile business profitable by 2021.
LG Electronics’ mobile phone business will be profitable in 2021. I can say that we can make this happen, as LG Electronics will expand our cell phone line and constantly launch new ones, with some surprising factors to attract consumers.
