Star Wars video games from all studios will now be under the new Lucasfilm Games banner to give consistency to the various titles.
Star Wars video games are now part of Lucasfilm Games, a new brand designed to cover the entire Star Wars games catalog.
The rebranding, announced in Star Wars.com, includes games developed by several studios. In addition to all future titles, previously released Star Wars the games are also under the aegis of the new brand Lucasfilm Games. The announcement was accompanied by a Lucasfilm Games video that highlights several Star Wars video games, including Star Wars Jedi: Fallen Order and Star Wars: Squadrons.
The rebranding campaign comes as the Star Wars the franchise continues to expand with new films, shows and other content. “And with Lucasfilm and the galaxy far, far away entering a new and unprecedented phase of creativity, the same will happen with the world of Lucasfilm Games – developed in collaboration with the best studios in the industry,” says the ad. “Star Wars.com is thrilled to reveal that Lucasfilm Games is now the official identity for all Lucasfilm game titles, a name that encompasses the company’s rich video game catalog and look to the future. “
Two social media profiles have been set up for Lucasfilm Games; these Twitter (@LucasfilmGames) and Facebook (@LucasfilmGames) accounts will be used to deliver news and other content directly to fans.
Source: Star Wars.with.
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