CES went completely digital for the first time this year. Unsurprisingly, some companies are using the format change to experience their live broadcast press conferences. LG, for example, used an entirely virtual human named Reah Keem to promote some of its products today. Sporting a sweatshirt with the slogan “stay punk forever”, she explained that traveling was an important part of her life and how desperate she was to wander the world and perform again. Keem used these desires to make the transition to the LG CLOi UV-C Robot, an already announced machine that uses ultraviolet light to disinfect public and generally popular areas.
“Having said that, it looks like it will be a while before we have shows and parties back,” continued the fictional musician. “So, until then, I’m going to call my studio and work on my videos and stuff.” She then switched to the latest LG Gram laptop, emphasizing the finer settings and the high-resolution screen, a state-of-the-art monitor aimed at photography and video professionals. “Well, that’s it for now,” she concluded. “But stay tuned because the next one is an exciting update on our beloved LG ThinQ. It’s up to you, Sam. “Keem’s presence was unusual, but not entirely unexpected. LG had already announced that it was working on a virtual human and publicized its existence through an Instagram account.