Winner
Logo revisions can be complicated. Just ask the Central Intelligence Agency. But Burger King punctuated with its rebranding, which features a retro look, drawing praise from the design review site Brand New, which says “the new logo definitely thrives on its vintage appeal, but its execution looks fresh and contemporary.” Zenith USA’s strategy Shann Biglione wrote on LinkedIn that “smart, worthwhile rebrandings are really rare, but you have to give credit to the Burger King and JKR teams here,” referring to design firm Jones Knowles Ritchie. For more information on updating the BK, check out.
Failed
The Grammy Awards fell victim to the rise of COVID in Los Angeles this week, when organizers announced they would postpone the show originally scheduled for January 31 at the Staples Center. CBS owns the broadcasting rights. It is another interruption in the calendar for marketers, who are getting used to changing campaigns. Last year’s Grammy grossed $ 81.8 million in advertising revenue, placing the show above the Golden Globe ($ 47.5 million), but behind the Oscar ($ 129 million), according to Kantar.
Popular
The Lincoln Project’s reign is not over – far from it. A Jan. 4 post on the anti-Trump PAC’s announcement criticizing the president’s appeal to Georgia’s secretary of state drew most views on Ad Age this week. We also drew attention to our look at the 30 best creative brand movements of 2020.
Don’t forget your pants
Many brands tried to discover the lighter side of the quarantine last year, but one ad was above the rest, at least according to a consumer panel convened by Ace Metrix. The ad scoring company rated this BBDO New York Snickers ad as the funniest of the year. Creativity has more in place, which burst in August.