GM
But to create such a new technology, Cadillac had to look beyond the automotive industry. The company announced on Thursday that it is working with Territory Studio and Rightpoint to “help reimagine the user interface”, according to a press release.
Territory Studio will focus more on narrative design, elaborating the use and feel of the display UI. “Our deep experience in 2D and 3D graphics in real time allows continuous access to all technologies on board in safe and accurate ways,” said Territory Studios co-founder Marti Romances in a statement, “transforming the car experience like the connectivity becomes a central part of the experience. “
On the other hand, Rightpoint will focus more on UI design and functionality. “It all started with a simple question: why don’t things work better,” asked Rightpoint’s chief creative officer, Gabriel Bridger. “With this as our mantra, we create an experience that at the same time feels intuitive, as well as being totally new.”
The Lyriq won’t arrive at dealerships until 2023, but you’ll be able to take another look at its wacky January 12 infotainment display at CES 2021.