Since the launch of Nvidia’s GeForce RTX 30 graphics cards and AMD’s Radeon RX 6000 graphics, the overwhelming demand and restricted supply, exacerbated by a cryptocurrency boom, has caused prices for all graphics cards to go crazy. Get ready: it looks like it will get even worse.
In the Asus DIY PC Facebook group, Asus’ technical marketing manager, Juan Jose Guerrero III, warned that the company’s component prices will rise in the new year.
“We have an announcement regarding the MSRP price changes that take effect in early 2021 for our award-winning graphics and motherboard series,” wrote Guerrero, although he warned that “additional models” may also end up receiving price increases. too . “Our new MSRP reflects increases in component costs. operational costs and logistical activities plus the continuation of import tariffs. We work closely with our supply and logistics partners to minimize price increases. ASUS is very grateful for your continued business and support as we navigate this time of unprecedented market changes. “
Asus Damn it. It is also not a small bump. WCCFTech found the liquid-cooled ROG Strix Radeon RX 6800 XT LC costing $ 1,080 at Newegg, compared to the $ 900 launch price. The Asus TUF Radeon RX 6800 XT was launched at $ 810, but now costs $ 970 at Newegg.
These increases are also not Newegg additions. Videocardz found a wide range of GeForce RTX 30 series graphics cards now listed at much higher prices on Asus’ own website. The Asus ROG Strix RTX 3080 was launched for $ 850, for example (and is still showing for that price on the Best Buy website), but is now listed for $ 930 on the Asus website, as well as B&H Photo and Newegg . Other GPUs see similar markings. The Asus TUF RTX 3060 Ti that we tested (and loved) for $ 460 now costs $ 530 at Newegg, making it more expensive than the $ 500 GeForce RTX 3070 Founders Edition.
AsusAsus says that motherboards will also see price increases in 2021.
The price comparison between the TUF RTX 3060 Ti and Nvidia’s RTX 3070 Founders Edition may end up being academic. Asus is one of the largest manufacturers of PC components, with fingers on virtually all DIY pies. If prices are rising due to international shipping logistics and fare issues, don’t be surprised to see the same from other suppliers soon. We heard from several sources of hardware vendors and system integrators about the high cost of doing business now. If you thought 2020 was tough, 2021 looks even darker for PC gamers eager to upgrade their equipment to Cyberpunk 2077. Fingers crossed, this insanity calms down sooner or later.