If continued supply problems and a resurgence in cryptocurrency mining are not enough to make buying a new video card a challenge, their prices may soon rise in the U.S. to make inventory even harder to find.
The price increase may soon affect several GPU manufacturers as the exemptions that kept commercial tariffs under control have expired. President Trump instigated a trade war with China in 2018, which would have increased GPU prices if companies had not asked for exemptions to avoid it. These exemptions have expired, however, this month, which means that tariffs between 7.5% to 25% can now be applied to all PC hardware.
ASUS is the only company that has recognized this now, writing to customers to explain why they can find higher-than-expected prices on products.
“Our new MSRP reflects increases in component costs, operating costs and logistics activities, in addition to continued import tariffs,” wrote Juan Jose Guerrero III, technical product marketing manager at ASUS in a statement via TechPowerUp. “We work closely with our supply and logistics partners to minimize price increases. ASUS is very grateful for the continuity of its business and support as we navigate this time of unprecedented market changes.”
There are already a few cases where the ASUS RTX 3090 is on sale for $ 1980, an increase from the previous suggested price of $ 1799. Likewise, ASUS ‘cheapest RTX 3080 now sells for $ 860, while breaking the $ 1000 mark for some variants. It is a challenge to see how widespread these increases will be given the fluctuating levels of supply and second-hand prices of all Nvidia RTX 30 series cards, but prices in general are likely to increase somewhat, given how many components are manufactured. in China.
Nvidia is due to present a live broadcast on November 12 to show the future of GeForce graphics technology. The company did not say whether the new hardware would also be revealed.
