As usual, a steady stream of pre-event leaks means that we are running out of things to surprise us. Samsung has already opened pre-order reservations for its Galaxy smartphones and a knowledgeable employee at Samsung’s flagship store in Bengaluru, India, confirmed the launch time for Android Authority in early December. And while Samsung hasn’t explicitly said which devices it plans to advertise, it is almost certain that we will have our first official looks on the new Galaxy S21, S21 Plus and S21 Ultra, possibly along with a new set of wireless Galaxy Buds. (You can read everything we know about the S21 series so far here.)
Holding a launch event this year in a given year is certainly unusual for Samsung, but the company’s moves at the end of the year can be even more surprising. On the one hand, some persistent rumors suggest that, instead of continuing to focus on the growth of its popular Galaxy Note devices in 2021, Samsung will endeavor to offer “more affordable” folding smartphones, including its first low-cost models . These reports fit perfectly with Samsung’s plan to make its devices more compatible with the Galaxy Note’s S Pen stylus, including this year’s Galaxy S21 Ultra premium and possibly even the next Samsung Galaxy Z Fold. Samsung’s smartphone chief TM Roh has already discussed these ambitions openly, but expect more information on Samsung’s priorities for 2021 as soon as Unpacked starts properly.