Will Ferrell is tired of On here with those smug Norwegians and their EV buying habits. Then, he’ll do something about it and take Kenan Thompson and Awkwafina for the ride in GM’s new 90-second Big Game ad.
Upset by the fact that more than half of all new vehicles sold in the Scandinavian country are powered by electricity (thanks in large part to the generous financial incentives provided by the Norwegian government), compared to just 4% of those in the United States, Ferrell accepts about himself changing America’s perceptions about EV technology. Your solution is simple: show off GM’s new Ultium battery technology by entering the new Hummer EV – while Thompson and Awkwafina are behind the wheel of the next Cadillac Lyriq – and head for Norway. But in the classic Ferrell style, the roadtrip quickly evolves into complete anarchy involving containers on the high seas, sightings of caribou and a wrong turn in Sweden.
The announcement comes just a few months after GM announced that it would no longer support the EPA lawsuit against California’s strict vehicle emission regulations and is working to launch 30 EV models by 2025. President Biden has already signaled strong support for the technology environmentally friendly transport. week revealed plans for the transition of the entire fleet of vehicles from the federal government to EVs. “We are confident that the Biden administration in California and the US auto industry, which supports 10.3 million jobs, can collaboratively find the path that will provide a fully electric future,” GM CEO wrote at the time. , Mary Barra. “To better promote the necessary dialogue, we are immediately withdrawing from the litigation of preference and inviting other automakers to join us.”