At a digital press conference on Thursday, with the slogan “Welcome to the Everyday Epic”, the company demonstrated its three new Galaxy S21 smartphones in varying sizes – a 6.2-inch Galaxy S21, a 6-inch S21 +, 7 inches and a 621-inch S21 + S21 Ultra. Samsung showed off its fastest Qualcomm Snapdragon 888 processor, advanced AI cameras, new matte finish colors and premium headphones that you can buy to keep up. All models come with integrated 5G features.
The S21 Ultra is clearly Samsung’s flagship product. While the Galaxy S21 and 21+ feature a new high definition flat panel (2400 x 1080), the S21 Ultra model goes a step further with a super high resolution screen (3200 x 1400). The S21 Ultra has four rear cameras, compared to the three rear cameras of the other two devices. The S21 Ultra’s four cameras are a 12-megapixel ultra-wide-angle lens for photographing landscapes or groups, a 108-megapixel wide-angle lens for clarity and color accuracy, and two 10-megapixel telephoto lenses that work together to further zoom in. of the photos.
The Galaxy S21 ($ 799) and S21 + ($ 999) are $ 200 cheaper than the models they are replacing, and the S21 Ultra ($ 1199) is $ 300 less than its predecessor. These prices are the same as those for the Apple iPhone line, although the S21 Ultra costs $ 100 more than the iPhone 12 Pro Max.
The S21 and S21 + (available in purple, black, gray, white and pink) and the S21 Ultra (available in black, silver, brown, titanium and navy) will be available for pre-order on Thursday. All devices start shipping on January 29.
The three models support the S Pen used in their Note series phones, but all three models come without a charger, which Samsung says is for sustainability reasons. Apple made a similar film with the iPhone last year.
The updates are in fact improvements for the Galaxy line, more significantly for camera technology, but Samsung’s “epic” motto seems wrong, because the changes are more evolutionary than revolutionary and because of the backdrop for the ads . Life seems anything but epic: more people are stuck, the news cycle is exhausting and unemployment levels remain high. Let’s be honest, the day is a victory if we change sweatpants.
In a tribute to our new normal, Samsung It’s adding some features that may be more suitable for home life during the pandemic. This includes a standard blue light filter that can help reduce eye strain when you are rolling through hell. Phones also offer deeper integration with home automation products.
In addition to the phones, Samsung launched a premium version of its wireless headsets, called Galaxy Buds Pro, with enhanced noise cancellation and ambient sound capability. Before the event, a Samsung executive at a product demo compared working at home to being in a building – dogs barking, a child running, and appliances buzzing in the background. The new wireless headphones it has three built-in microphones that separate the user’s voice from background noise so that the audio can be clear during a call, even if it is a chaotic background.
Meanwhile, ambient sound allows you to hear the world around you beyond what you are hearing. If you are using them on the Zoom call, you can still hear your child in the background. The two features work together intelligently as well. When your child inevitably comes to talk to you during the meeting, Galaxy Buds Pro will detect you speaking, turn down the volume and automatically switch to the ambient noise setting so you can hear him better.
The set, which comes in purple, black and silver, costs $ 199 – $ 50 less than rival Apple AirPods Pro. The company claims it gets 5 hours of playback and 13 hours of reserved power when fully charged.
Samsung’s annual Galaxy event generally coincides with the Mobile World Congress in Barcelona in February – the first major technology event that was canceled last year due to the pandemic – but the company moved it to land on the last day of this all-digital event. year CES consumer technology conference.
After a long string of rumors, Samsung also unveiled a Bluetooth location tag called Galaxy SmartTag that allows it to locate unconnected devices with a physical tag that attaches to a pet’s keys, bag or collar.