Hyde Park Entertainment Group by Ashok Amritraj and Endeavor Content are teaming up for a grand presentation of the famous global selling toy, the Rubik’s Cube.
Hyde Park also partnered with Glassman Media (The Wall), a content company Endeavor, to create a game show based on the global brand.
The combination puzzle was invented by Hungarian sculptor and professor of architecture, Erno Rubik, in 1974. The puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980. To date, the Rubik’s Cube has sold more than 450 million cubes worldwide. Since 2018, amateur and professional speedcubers from around the world have been fighting for the chance to prove their skills in the Rubik’s Cube World Championship finals
in Boston.
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Rubik’s feature film will be produced by Amritraj and executive production by Priya Amritraj and Addison Mehr for Hyde Park. The Game Show will be executive produced by Amritraj and Andrew Glassman of Glassman Media.
“I have had a personal and nostalgic connection to the Rubik’s Cube since my first days in India,” said Amritraj. “I am excited about the partnership with Endeavor Content and Rubik’s / Smiley and I hope to create a wonderful and complex Rubik universe.”
Graham Taylor and Chris Rice, co-chairs of Endeavor Content, said, “The Rubik’s Cube is an iconic and familiar brand. In partnership with Hyde Park, we hope to create film, television and game show content for the global audience. “
The current list of feature films at Hyde Park includes the biopic of African-American Wimbledon champion Arthur Ashe, written by Oscar winner Kevin Willmott in partnership with Warner Music Group, the animated musical Pashmina with Netflix being directed by Gurinder Chadha and music by Oscar winner ARRahman, the remake of Blake Edwards’ romantic comedy 10 at Warner Bros, Remote Control starring Gerard Butler with STX, and several Premium Global TV series and local language projects.