In early 2020, a new Moto 360 was launched by a Canadian company called eBuyNow after a licensing agreement with Motorola. That deal is expanding later this year as new Moto OS Wear OS devices are on the way.
This information comes from a published investor presentation (via Watch Smarty) dated February 9, 2021 from eBuyNow and CE Brands Inc. Buyers of the new Moto 360 are aware of the first company, but a merger is underway:
CE Brands Inc & eBuyNow eCommerce Ltd have entered into a binding merger agreement that will result in CE Brands Inc taking over the operations and assets of eBuyNow eCommerce Ltd.
A product roadmap for 2021 lists a “Moto G Smartwatch” for June, while July features a “Moto Watch” and “Moto One”.
This Moto G Smartwatch, which clearly bears the name of the phone line, is almost identical to the current Moto 360. However, there is a white / silver case and no rotating crown with two flat buttons on the right side. The name suggests that this will be a more affordable offering, while revealing that the Motorola brand license agreement has been extended.
Assuming the order is accurate, a month later, we should see a completely new rectangular Moto Watch running Wear OS with a button that follows the Apple Watch’s tips. The signature watch face has been adapted to the different screen. Moto One appears to be thinner, rounder and possibly more premium.
Elsewhere, a “Product Partners” slide says “eBuyNow is one of the few active Wear OS licensees”, while the company is “among the first companies to partner with Qualcomm for premium wearables”.
It remains to be seen what specifications will drive these devices, but the Snapdragon Wear 4100 with 1 GB of RAM would be proof of the future of these watches and would talk about eBuyNow’s praised relationship with Qualcomm. That said, the implicit accessibility of the G Smartwatch can mean a 3100 processor.
This presentation also seems to show a white Moto 360 of 3rd generation never before seen as it has a transparent back box that allows users to see the load coils and other circuits. It is a very interesting design.
Overall, this expanded line of new Moto watches – if it works out – would help to offer significant competition to existing Fossil Group offerings and help to increase the Wear OS ecosystem.
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